Learnings and professional experience

Studying Sociology at Universidad de Salamanca taught me how to analyse from a social perspective, considering the context and how the macro social elements (structures, trends, organisations) interact with the microsocial ones (behaviours, interactions, people).

With the Master of Research Methodology at Universidad Complutense de Madrid, l learned to apply and combine qualitative and quantitative techniques to explore, analyse, synthesize and communicate findings and insights.

I put all this into practice in my first in-depth interviews and focus groups with Fernando Conde (one of the first university teachers to develop qualitative methodology in Spain) at CIMOP . He taught me that the best discourses only emerge if good preparation, respectful dynamization, and sociological curiosity exist.

In the Documentary Film workshop at Escuela de Cine de San Antonio de los Baños (Cuba), I learnt that using the same tools I was using for social research, you could invite people to speak about themselves so you could elaborate, film, and share the big story behind their lives.

As a researcher at Braintrust, I had the opportunity to apply research methodology to business consultancy. I fully engaged with their work philosophy of good teamwork, process systematisation, and valuable knowledge from various sectors and industries (bank, insurance, travel agencies & tourism, postal services, telecommunications).

As a Head of Research at Chazz Design Studio, I learnt the complexities and excitement of launching a new studio and new design team. We started everything from scratch and built a studio and a 20-person team working with Europe's leading tech companies.

The Co-designing services course at in-mocion allowed me to enter a new world: service design and UX research. That changed my professional life forever.

After conducting service design and UX research for almost ten years (five of them as an independent researcher), I decided to return to school and learn more about UI design and AI in the UX/UI Design Master at LABASAD (Escuela de Arte y Diseño de Barcelona).